Hasbro celebrates Pantone’s 2026 Colour of the Year with Play-Doh partnership

“Being involved in fandoms such as KPop Demon Hunters reinforces our commitment to shaping products at the intersection of pop culture, collecting and play,” said Jeremy Padawer, Chief Brand Officer at Jazwares.

Each can comes with a free digital copy of the popular party game.

This is the first-ever transforming LEGO house set, allowing fans to portray the Creel House in its various states.

“Collaborating with the FIFA World Cup 2026 presents an incredible opportunity to honour the world’s most iconic tournament and the global passion it ignites,” said Julia Goldin, Chief Product & Marketing Officer at the LEGO Group.

“Fans have such a deep emotional connection to this world and we wanted to honor that sense of adventure, mischief and magic,” said Thrilljoy’s Brian Mariotti.

“The partnership with FIFA reinforces Zuru’s commitment to delivering innovation and excitement through licensing”, said Aneisha Vieira, Head of Licensing and Partnerships at Zuru.