Hasbro names Jasnor as master toy distribitor for Peppa Pig in Australia and New Zealand

Hasbro has appointed Jasnor as the master toy distributor for Peppa Pig in Australia and New Zealand.

The deal – facilitated by Merchantwise on behalf of Hasbro – will see Jasnor roll-out toys across plush, figurines, playsets, roleplay, nursery, electronic learning aids, as well as activity and feeding product categories for Peppa Pig.

“We are thrilled to have facilitated this appointment of Jasnor Australia as the master toy distributor for Hasbro’s Peppa Pig across Australia and New Zealand,” said Diana De Jesus, Licensing Director – Hasbro at Merchantwise.

“Jasnor is a trusted industry partner, and their expertise in distributing Peppa Pig products from best-in-class partners around the globe makes them the ideal choice. Peppa Pig remains a beloved brand with exceptional awareness in both markets and has been especially top-of-mind for Australian and New Zealand audiences following the exciting news of Mummy Pig’s pregnancy and birth of Baby Evie. We look forward to working closely with Jasnor to launch new Peppa Pig toy products and ensure the brand continues to enjoy strong retail representation across the region.”

James Thurlow, CEO at Jasnor, added: “We’re proud to be appointed as the distribution partner for Peppa Pig in Australia and New Zealand. Peppa Pig is a beloved brand with a deep connection to families, and the arrival of Baby Evie marks an exciting new chapter in the storytelling. We’re confident Evie’s fresh energy will take Peppa Pig to new heights, enhancing the brand’s cherished legacy and sparking magic for an entirely new generation.

“At Jasnor, we’re passionate about building strong brand partnerships, and we look forward to working closely with Merchantwise and our retail partners to deliver innovative new products to Peppa fans across Australia and New Zealand”.

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