Posted on 12th January 2021
By Billy Langsworthy

HYPE has teamed with LEGO to launch an apparel collection inspired by the world of LEGO Ninjago.
Last year, the LEGO Ninjago TV series introduced a brand new realm – the Prime Empire – and this urban, futuristic city was the inspiration behind HYPE’s urban streetwear collection.
A 28-piece collection of tees, shirts, shorts, hoodies, joggers, jackets and bags, the collection boasts mesh panelling, embroidery and on-trend chunky taping.
The range also features over-sized silhouettes in the Ninjago colour palette of yellow, deep red, and monochrome, with the secret Ninjago language spelling out ‘JUST HYPE’ throughout the line.
The collection is available from JUSTHYPE.com from January 15th and via LEGO.com from January 14th.
—-
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here
More Recent News
“I am thrilled to see the game expanding to a larger audience who will discover the richness of its universe,” said Asmodee CEO Thomas Koegler.
“The horror and otherworldly genres have massive multigenerational appeal,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.
The game sees players collect item cards featuring the objects that Rumi, Mira and Zoey need to pull off the show and seal the Honmoon.
“Netflix, Mattel and Hasbro joining forces on this first-of-its-kind collaboration means fans can finally get their hands on the best dolls, games, and merchandise they’ve been not-so-subtly demanding,” said Marian Lee, Chief Marketing Officer at Netflix.
“Disney Princess and Disney Frozen capture hearts around the world, and we’re thrilled to extend our relationship,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.
“Cthulhu: Death May Die is a strong brand with exciting development potential,” said Asmodee CEO Thomas Kœgler.