Posted on 12th January 2021
By Billy Langsworthy

HYPE has teamed with LEGO to launch an apparel collection inspired by the world of LEGO Ninjago.
Last year, the LEGO Ninjago TV series introduced a brand new realm – the Prime Empire – and this urban, futuristic city was the inspiration behind HYPE’s urban streetwear collection.
A 28-piece collection of tees, shirts, shorts, hoodies, joggers, jackets and bags, the collection boasts mesh panelling, embroidery and on-trend chunky taping.
The range also features over-sized silhouettes in the Ninjago colour palette of yellow, deep red, and monochrome, with the secret Ninjago language spelling out ‘JUST HYPE’ throughout the line.
The collection is available from JUSTHYPE.com from January 15th and via LEGO.com from January 14th.
—-
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here
More Recent News
The collection includes figures of HUNTR/X bandmates Rumi, Mira and Zoey, as well as Saja Boys frontman Jinu.
“L.O.L. Surprise! is all about big reveals and even bigger smiles, and teaming up with Care Bears delivers both in the most colourful way possible,” said Josh Hackbarth, Chief Marketing Officer at MGA Entertainment.
“Toniebox 2 is much more than just an updated version of the original – its interactive design lets even the youngest children take control of their play with simple, intuitive gestures,” said Tobias Wann, CEO of tonies.
Inspired by Disney’s Pirates of the Caribbean franchise, the 2,862-piece set boasts a raft of details.
“This is one of the most dynamic brand programs we’ve seen for a music residency,” said Mary Kean, Director of Licensing, Global Merchandising Services.
Players must find out where Godzilla’s son is being kept, what evil group orchaestrated the kidnapping, and who is holding him hostage.