IMG looks to bring BRZRKR into toys and collectables

IMG, BRZRKR, Gary Krakower, Keanu Reeves

IMG has signed on to helm the consumer products push for BOOM! Studios’ BRZRKR comic book series.

Created by Keanu Reeves and co-written with New York Times-bestselling comic book writer Matt Kindt, BRZRKR’s first issue launched in 2021 and went on to sell 615,000 copies. A live-action film and anime show are in the works with Netflix, alongside a novel from Random House.

On the licensing front, IMG is looking to bring the brand into apparel and accessories, collectables, toys, food and beverage and location-based experiences.

“The immortal universe of BRZRKR has captured the imaginations and flamed the passion of fandom around the world, and we’re only beginning to scratch the surface of the potential of this amazing franchise,” said Filip Sablik, BOOM! Studios’ President of Publishing & Marketing.

“We are thrilled to have IMG, the global leader in licensing consumer products, as our exclusive partner to unleash the full potential of Keanu Reeves’ visionary creation.”

Gary Krakower, Vice President of Licensing for IMG, added: “BRZRKR is the most exciting original comic book series launched in recent times. With its team of talented celebrity creators, thought-provoking themes and gripping narrative, this series has all the ingredients to become the next big comic universe.

“We are delighted to come on board as BRZRKR’s global licensing representative and help grow its reach and awareness through targeted consumer offerings.”

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