Interviews

Amanda Gummer discusses how her Good Toy Guide is joining forces with The Toy Association to look at STEAM Toy Assessment

Research psychologist Dr. Amanda Gummer on why STEAM Toy Assessment needs structure.

Spin Master’s Tal Schrieber reveals the three biggest mistakes inventors make

Tal Schreiber from Spin Master on the difference between inventors and designers.

Colorway Game Labs’ Omari Akil on bringing DJ Jazzy Jeff and the Fresh Prince into board games with Summertime

We caught up with Omari to find out more about his approach to game design – and delve into how he translated a smash hit song into an engaging tabletop experience.

Mattel Television’s Rob David on Masters of the Universe: Revelation – and the three pillars that guide how the firm brings toy brands to TV

Rob David – Executive Producer of Masters of the Universe: Revelation and Vice President, Content Creative at Mattel Television – takes us inside the development of the new show.

Zach Schiff-Abrams – Head of Creative Development at Exploding Kittens – on what they’re looking for from the inventor community

As the firm ramps up its global inventor outreach, we spoke with Zach Schiff-Abrams – Head of Creative Development at Exploding Kittens – about the recent Happy Salmon acquisition, and what the team are looking for from inventors.

Warner Bros.’ Nomi Vela on keeping storytelling at the heart of Space Jam: A New Legacy’s toy lines

With a wave of toys and games hitting shelves for “Space Jam: A New Legacy,” we caught up with Nomi to find out more about why it was key to keep storytelling at the heart of the range.

Florian Muller discusses working for LEGO Group… And the design of the adidas Superstar sneaker

From sports cars that really work to sporty sneakers that don’t… Designer Florian Muller on building things in LEGO

The Last Gameboard’s Shail Mehta and Lee Allentuck on innovation, immersion and evolution in the tabletop space

Gameboard CEO and Co-Founder Shail Mehta and the firm’s Head of Content, Lee Allentuck, tell us how designers and publishers alike can engage with the innovative new platform.

Serial inventor Matt Fantastic on developing Team3… And his ‘just be cool’ philosophy

Matt Fantastic discusses game invention – and seeing fewer auteur designers!

Eaglemoss Hero Collector’s Stella Bradley on designing high-end advent calendars for Star Trek, Doctor Who and The Beatles

We caught up with Stella Bradley, Head of New Product Development at Eaglemoss Hero Collector, to find out more about the creative process behind the new collection.

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