Interviews

Accentuate’s Graeme Fraser-Bell on relentlessly pitching, the three things he takes to every show and braving Dragons’ Den

We caught up with Graeme and Fiona Fraser-Bell to find out what they do, why it works – and the difference between pitching to the Dragons and the public…

Tinder for board games: Tokyn’s Evan Kline on what his meet-up app brings to the table for inventors, design directors and players

Tokyn CEO and co-founder Evan Kline talks us through how his new app is looking to ‘reconnect the world through play around the table’.

Buffalo’s John Bell on bringing BuzzFeed into board games

To find out more about the design process behind the firm’s upcoming line of BuzzFeed games, we caught up with John Bell, Director of Design and Product Development at Buffalo Games.

Interplay UK’s Warren Jacobs and Tammy Southgate on great toys, great values and great teams

Since Interplay UK is driven by teamwork, it’s only appropriate that we caught up with Product Development Manager Warren Jacobs AND Lead Product Designer Tammy Southgate.

MAD Toy Design Inc’s Jeremy Madl on how the designer toy scene is influencing mass market lines

We caught up with Jeremy to learn more about his approach to design, and why he feels the toy designer scene has had a huge influence on the mass market toy space in recent years.

Spirit Halloween’s Carlos Mendoza on how a passion for illustration paved the way for a career in toy design

We caught up with Carlos to learn more about how he started out in the industry, and why a background in illustration proved invaluable when it came to toy design.

Why grabbing attention isn’t enough: toy photographer and storyteller Mitchel Wu on his creative process

Capturing stunning photos of toys, Mitchel Wu tells incredible stories in a single shot. We spoke with Mitch to find out what makes an engaging story, how he has ideas… And why grabbing attention isn’t enough.

inventRight’s Stephen Key on being an ideas machine, staying current and why the toy space leads the way when it comes to inventor relations

We caught up with Stephen Key to find out more about his approach to product development, the origins of inventRight and why he feels the toy space leads the way when it comes to inventor relations.

Rubik’s Head of Global Marketing, Hayley Woodward, on the Cube’s appeal – and what all inventors need to know about new ideas

With sales of over 350 million for one product alone, Rubik’s Brand Ltd. have been a major player in the industry for 40 years. We spoke to Head of Global Marketing, Hayley Woodward, to discover why the cube still has appeal, and what all inventors need to know about new ideas.

Legendary industry veteran Richard C. Levy on Furby, creative kryptonite and why the biggest risk is not taking a risk at all…

Richard C. Levy has over forty years in the toy industry and 200 inventions to his name. Specialising in collaborative invention, product development, and licensing, we discuss follow up, three things that kill creativity, and why nobody really knows anything…

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