Interviews

Spin Master’s David McDonald lifts the lid on the design process behind the toy craze of 2016, Hatchimals

Spin Master’s VP of product development reveals where the idea came from and the challenges faced in creating a toy that hatches itself out of an egg.

Fiesta Crafts MD Andrew Bacon talks developing traditional toys with a modern twist

A toy designer and manufacturer since 1990, Fiesta Crafts is dedicated to making toys that help children develop their creative, imaginative, communication and language skills.

PlayFusion’s Willie Wilkov on the 10 year roadmap for its new smart toy creation, Lightseekers

Back in February 2016, news broke that TOMY was set to enter the world of ‘connected toys’ via a partnership with PlayFusion, a firm co-founded by Mark Gerhard, the former boss of British video game studio Jagex.

Jazwings VP Karen Kilpatrick on helping designers’ toy concepts take flight

Back at the 2015 New York Comic-Con, Jazwares unveiled Jazwings, a new arm of the company dedicated to helping toy creators develop their concept into a product or brand.

Exploding Kittens co-creator Elan Lee on Kickstarter, “failing fast” and the differences between digital and physical gaming

In 2015, Elan Lee saw 219,382 backers pledge over $8m on Kickstarter to make his card game, Exploding Kittens, a reality.

Tourmaline founders talk blending tangible and digital realms with Oniri Islands

Mojo Nation caught up with Tourmaline’s two co-founders to talk about the development process behind their latest creation, Islands of Oniri: Children of the River

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