Jazwares teams with H&M for Squishmallows apparel and accessories

Jazwares, H&M, Squishmallows, Sam Ferguson, Fashion, Toys & Games

Jazwares has teamed up with H&M to launch on a line of Squishmallows apparel and accessories.

The 42-piece collection for kids and tweens is available online from December 7th and in stores globally from December 21st . It spans slippers, pyjamas, t-shirts, dresses, ear muffs, hoodies and more.

“Partnering with H&M, a global force in fashion, allows us to authentically translate the world of Squishmallows into stylish apparel and accessories we know consumers will love,” said Sam Ferguson, Senior Vice President of Licensing, Jazwares.

“We are steadfast in our vision to expand Squishmallows into a full 360-degree lifestyle brand and are eager for fans to add this epic collection to their wardrobes.”

Sofia Löfstedt, Head of Creative and Design at H&M Kids, added: “Squishmallows is loved by many kids around the world, and we are so excited to be offering a unique collection to all Squishmallows fans.”

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