Jazwares to launch figures, playsets, plush and more for Crunchyroll’s slate of anime brands

Jazwares, Anna Songco Adamian, Gerhard Runken

Jazwares is set to launch a slate of products for Crunchyroll’s portfolio of anime brands in 2024.

The partnership will kick off with range spanning 18 anime series, including Attack on Titan, Chainsaw Man, JUJUTSU KAISEN, My Hero Academia and SPY x FAMILY.

Jazwares will focus on a “for-fans, by-fans” portfolio approach to transform favourite anime properties into authentic figures, playsets, vehicles, plush, costumes, and more.

“Anime is a dynamic storytelling medium, spanning many genres from action to comedy to horror,” said Anna Songco Adamian, Vice President of Global Consumer Products at Crunchyroll.

“We are so excited to work with our partners at Jazwares to deliver products that allow fans to celebrate their fandom from must-have collectibles to adorable plush, and in a wide array of categories and products that offer something for every kind of fan and demo, from kids to adults.”

Gerhard Runken, Senior Vice President of Brand & Marketing at Jazwares, added: “Jazwares continually provides a connective tissue between pop-culture, a passionate fandom and the creation of high-quality collectibles that are highly detailed sculpts and decos.

“As long-time enthusiasts of the anime phenomenon, we are proud and ready to collaborate with Crunchyroll to give fans incredible experiences with collectible figures, plush, and other surprise-and-delight moments across multiple retail channels globally.”

The first range of products will launch in summer 2024.

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