Just Play celebrates 30th anniversary of Tickle Me Elmo with Tickle Me Elmo Giggle Max

Just Play is celebrating the 30th anniversary of Tickle Me Elmo with the new Tickle Me Elmo Giggle Max.

Pitched as ‘the biggest, tickliest Elmo toy ever’, the Tickle Me Elmo Giggle Max boasts a bigger size with more ways to activate Elmo’s laughter.

“Tickle Me Elmo sparked joy and laughter in homes across the globe 30 years ago, becoming one of the most iconic toys of a generation,” said Sunny Lauridsen, Senior Vice President of Brand Strategy and Marketing at Just Play.

“We are amplifying the interaction, the size – and the laughs – with the new Tickle Me Elmo Giggle Max, a bigger and even more interactive friend that is sure to delight from the moment you find Elmo on shelf or online, through countless hours of play, bringing Elmo’s signature joy and contagious giggles to kids, parents, gift-givers, and families everywhere.”

Gabriela Arenas, Senior Vice President, Global Licensing at Sesame Workshop, added: “Elmo has always had a special and unique way of connecting with children through his warmth, curiosity, big heart, and signature giggle.

“Celebrating the 30th anniversary of Tickle Me Elmo is a joyful reminder of just how deeply loved he is and how that connection continues to resonate with new generations of families.”

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