LEGO readies LEGO SMART Play – an interactive platform boasting sensors, miniature speakers, lights and more

LEGO has debuted LEGO SMART Play – a new platform that enables bricks and builds to interact like never before.

The platform relies on three elements – the LEGO SMART Brick, LEGO SMART Tags and LEGO SMART Minifigures – and features more than twenty patented world-firsts within its technology.

The LEGO Smart Brick boasts sensors, accelerometers, light sensing and a sound sensor, as well as a miniature speaker driven by an onboard synthesiser. LEGO SMART Tags and LEGO SMART Minifigures are paired with the LEGO SMART Brick to power the system and allow builders’ creations to become interactive, responding to actions with appropriate sounds and behaviours.

“As the world evolves, so do we – innovating to meet the play needs of each new generation,” said Julia Goldin, Chief Product & Marketing Officer of the LEGO Group.

“LEGO SMART Play is the next exciting chapter in our LEGO System in Play and something we are super excited about being able to bring to the world at this scale.”

Tom Donaldson, Senior Vice President & Head of Creative Play Lab at the LEGO Group added: “The launch of LEGO SMART Play brings creativity, technology and storytelling together to make building worlds and stories even more engaging, and all without a screen. We truly believe we are setting a new standard for interactive, imaginative experiences and can’t wait to see this innovation in the hands of kids when we launch this year.”

The first LEGO SMART Play sets will be centred in the world of LEGO Star Wars and will launch on March 1st. Each will come with a LEGO SMART Brick and charger and at least one LEGO SMART Minifigure and LEGO SMART tag.

The 584-piece LEGO Star Wars SMART Play: Luke’s Red Five X-Wing building set includes two SMART Minifigures in Luke Skywalker and Princess Leia, as well as R2-D2 and Rebel Crew and Stormtrooper Minifigures. It also boasts an Imperial turret, transporter and command centre, all of which unlock interactive features like laser-shooting sounds, engine sounds and lights, plus refuelling and repair sounds.

The 473-piece LEGO Star Wars SMART Play: Darth Vader’s TIE Fighter building set features a brick-built Rebel Outpost and an Imperial Fuelling Station, as well as a SMART Minifigure featuring Darth Vader and a Rebel Fleet Trooper Minifigure.
The 962-piece LEGO Star Wars SMART Play: Throne Room Duel & A-Wing building set comes with three SMART Minifigures of Darth Vader, Emperor Palpatine and Luke Skywalker.

Additionally, the set comes with a brick-built A-Wing Fighter and Pilot Minifigure, two Royal Guard Minifigures, and a SMART Tag-enabled cannon turret to defend the Emperor’s Throne Room. Fans can unlock SMART features such as Lightsaber hums with the SMART Minifigures of Darth Vader and Luke Skywalker, or listen to ‘The Imperial March’ with Emperor Palpatine sitting on his throne.

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