Licensing legend Kelvyn Gardner passes away

Kelvyn Gardner
Tributes have been paid to Kelvyn Gardner, a much-loved figure in the licensing community, who sadly passed away unexpectedly yesterday.

Kelvyn’s career in licensing began back in 1979, when he marketed Disney products for an Italian publishing company. He went on to launch Merlin Publishing in 1989, and founded Asgard Media, a licensing consultancy, in 1998.

He was also head of LIMA UK – now Licensing International UK – for over 13 years, helping to support those looking to break into the licensing space as well as passionately celebrating the work of those already in it.

Kelvyn’s family have requested that no flowers are sent, but anyone who would like to get in touch can do so by writing to: Pendragon House, Wicken Rd, Deanshanger, Milton Keynes, MK19 6JR.


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