London Toy Fair 2026 enjoys strong sales momentum

The BTHA is reporting that – with approximately six months to go – demand for exhibition space at London Toy Fair 2026 is already very high.

Toy Fair will return to Olympia, London from January 20th to 22nd for its 72nd show, and the demand for exhibition space is being driven by ‘a strong returnee rate and keen interest from new applicants’.

The Gold Zone, which houses the smallest stands, is already sold out, and there is limited space available across both levels in the rest of the halls.

Exhibitors already confirmed to be returning after a successful 2025 show includes The LEGO Group, Target Darts, Playmobil UK Ltd, CONNETIX, Galt, Vivid Imaginations, Toytopic and House of Marbles.

“We are delighted to once again see such strong interest in Toy Fair from returning and new exhibitors alike,” said Majen Immink, Head of Toy Fair at the BTHA.

“We hugely appreciate the continued loyalty of our exhibitors, particularly in the challenging current climate. We are looking forward to supporting exhibitors in their preparations and welcoming the industry back to Olympia in January.”

Companies still considering participation are encouraged to apply as soon as possible, as remaining space is limited and demand remains high. Shell scheme and space-only packages are still available. Applications can be made online at www.toyfair.co.uk.

Visitor registration will open in early October via the Toy Fair website.

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