Mattel marks 40 years of E.T. The Extra-Terrestrial with collectable plush
E.T. The Extra-Terrestrial celebrates its 40th anniversary this year, and Mattel is marking the milestone with the launch of a collectable plush.
Featuring sounds and a light-up finger, the stylised soft doll measures around 11-inches tall and boasts a plush body and moulded plastic head. Fans can press its finger for a soft red glow and to hear iconic phrases such as “E.T. Phone Home”.
“We went through dozens of sketches and stylisations because we wanted to make sure that we captured E.T.’s sweet, child-like innocence through the sculpt,” said Jan Jauregui, manager of product design at Mattel.
“Aside from making his proportions even cuter with a larger head and smaller body, we put a lot of emphasis on his eyes!”
–
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here
More Recent News
Board Game Club teams with Mojo Nation for event celebrating Play Creators Awards winners and finalists
On Tuesday, September 2nd at Soho’s Century Club, Board Game Club’s menu will be packed full of titles from the list of finalists at this year’s Play Creators Awards.
Registration now open for Spielwarenmesse 2026’s Game Inventors Convention
“With the Game Inventors Convention, we provide the richly diverse world of games development with the perfect environment in which to market its ideas,” said Christian Ulrich, Board Spokesperson at Spielwarenmesse eG.
Connetix bolsters line-up with Portal, Glitter, Light Up and Pro ranges
“We’ve thoughtfully designed each of these packs to offer something unique,” said Brea Brand, Co-Founder and CEO of Connetix.
Science Museum teams with Funtime Gifts for Materials Science range
“This collection brings core science concepts to life through products that children can touch, stretch, bounce and explore,” said Amy Harbour, Head of Licensing and Commercial Partnerships at the Science Museum.
Reemsborko named European licensing agent for Skybound’s Invincible franchise
“The timing is great as the fourth and fifth seasons are on the way, popularity continues to grow worldwide, and there are still plenty of opportunities for licensees to pursue,” said Max Arguile, Owner of Reemsborko
Jazwares brings Squishmallows into cosmetics with Ulta Beauty and Snapbrands
“Squishmallows have always been about individuality and fun – and this cosmetics collection brings that same spirit into the beauty space,” said Gerhard Runken, EVP, Global Brand and Marketing at Jazwares.
Popular Articles
Juliet Lublin and Matt Nuccio discuss the remarkable origins – and bright future – of Pillow People
“We knew there was something special here”: Eric Olsen, Tony Serebriany and David Blanchard talk Flip 7
War Games: How Monopoly became a wartime tool for the UK’s secret service
Bop It’s Dan Klitsner on creative techniques, his favourite inventions and more
Hasbro kicks Fourth Wing game line with Priorities Fourth Wing Edition
Upcoming Events
-
- 31st January 2025
- Spielwarenmesse, Nuremberg
International Game Inventors Convention
-
- 20th - 22nd May 2025
- Mandalay Bay Convention Center, Las Vegas
Las Vegas Licensing Expo
-
- 24th - 26th June 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Festival
-
- Tuesday, June 24th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Awards
-
- Wednesday, June 25th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Conference
-
- Thursday, June 26th, 2025
- Stamford Bridge Stadium, Chelsea, London
Mojo Pitch
-
- 7th - 9th October 2025
- Excel London
Brand Licensing Europe
