Posted on 24th October 2022
By Billy Langsworthy

E.T. The Extra-Terrestrial celebrates its 40th anniversary this year, and Mattel is marking the milestone with the launch of a collectable plush.
Featuring sounds and a light-up finger, the stylised soft doll measures around 11-inches tall and boasts a plush body and moulded plastic head. Fans can press its finger for a soft red glow and to hear iconic phrases such as “E.T. Phone Home”.
“We went through dozens of sketches and stylisations because we wanted to make sure that we captured E.T.’s sweet, child-like innocence through the sculpt,” said Jan Jauregui, manager of product design at Mattel.
“Aside from making his proportions even cuter with a larger head and smaller body, we put a lot of emphasis on his eyes!”
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“This is more than just a toy,” said Dawn Lavalette, Managing Director, at WOW! Stuff.
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“It’s an honour to be able to deepen our relationship with Disney Consumer Products to create even more magical play experiences for consumers across the globe,” said Tim Kilpin, Hasbro’s President, Toys, Board Games, Licensing and Entertainment.
“With so much chaos and uncertainty in the world right now, many of us are craving ways to slow down, switch off, and simply be present – and that’s exactly what this playful event is all about,” said Lesley Singleton, CEO Playtime PR and Co-Founder of Board Game Club.
“This product is one-of-a-kind,” said Gary Wadhwani, Co-Founder at Craft Buddy.
The dice in the set feature a clear design with rainbow-coloured ink, with round edges compared to the sharp-edged set launched by Sirius last year.