Mattel teams with HMD for Barbie Flip Phone

Posted on 27th February 2024 By Billy Langsworthy

Mattel, Barbie, Lars Silberbauer, Ruth Henriquez

Mattel has partnered with Human Mobile Devices – Europe’s largest smartphone manufacturer – to create the Barbie Flip Phone.

Arriving this summer, HMD’s Barbie Flip Phone promises to ‘embody the vintage chic of the original girl empowerment brand with a dash of pink and – of course – sparkle’.

“Is it time to swap reel life for real life and take a breather from all the interruptions of notifications?” said Human Mobile Devices Chief Marketing Office, Lars Silberbauer, adding: “We’re thrilled to partner with Mattel, a company that shares our commitment to meaningful innovation and societal change.”

Ruth Henriquez, Head of Consumer Products, Publishing, and LBE at Mattel EMEA, added: “At the heart of Mattel is design and innovation, and this latest collaboration is another step forward in that direction. The Barbie x HMD launch promises to be an exciting moment for Barbie fans of all ages, we’re excited to flip the switch and unveil it to the world at Mobile World Congress.”

Barbie Lars Silberbauer Mattel Ruth Henriquez

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