Mattel’s Pictionary Vs. AI – where players draw and AI guesses – to launch in November

Mattel, Pictionary, Ray Adler

Pictionary Vs. AI – a new AI-infused take on the classic drawing game – is set to hit shelves in November.

In this version of Pictionary game, players sketch but the AI that guesses. Players can also earn points by predicting whether the AI will guess other players’ sketches correctly.

“Mattel is excited to introduce Pictionary Vs. AI, bringing technological advancement to create new and exciting challenges to fans who love the classic game,” said Sven Gerjets, Executive Vice President and Chief Technology Officer, Mattel.

“At Mattel, we create innovative products and experiences that inspire, entertain, and develop children through play. There are many play patterns to explore around new tech to enhance engagement with physical toys.”

Ray Adler, Vice President and Global Head of Games at Mattel, added: “Games from across the Mattel portfolio have been bringing families together for more than 50 years – and we’re proud that the decades-long adoration that fans have for our products is matched by the innovation constantly available in our lineup of games.

“Pictionary Vs. AI continues to build upon our impressive portfolio by offering a new, modern way that fans can engage with the brand, combined with the hilarious quickdraw gameplay they’ve always loved.”

The AI is launched when players use a mobile device to scan a QR code. To guess player’s drawings, Pictionary Vs. AI leverages Google’s Quick, Draw! artificial intelligence that’s been trained with millions of user-submitted drawings. Pictionary Vs. AI then pairs this AI data with computer vision to look at and guess the drawings when players place their whiteboard in front of a phone.

Pictionary Vs. AI has been certified by ESRB (US Entertainment Software Rating Board) Privacy Certified and follows COPPA (Children’s Online Privacy Protection Act) compliance. All content is kid-appropriate, and the game is rated for ages 8+.

UK pre-order will be available this week from Smyths, The Entertainer and Amazon and available on retail shelves from mid-November.

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