News

WATCH: Hasbro’s Phil Sage and Melissa Hershey shed light on development behind Star Wars D-O Interactive Droid

Hasbro’s D-O Interactive Droid boasts a self-balancing wheel, multiple modes of play, moving head and antennas, and features light-up LED eyes, sound effects, and premium deco inspired by its appearance in the upcoming Star Wars: The Rise of Skywalker.

Mattel teams with National Federation of the Blind for UNO Braille

“With the launch of UNO Braille, we’re making a real impact on a community that has been underserved by providing a game that both blind and sighted people can play together,” said Ray Adler, global head of games at Mattel.

Creative Industries Federation and Creative England to merge

‘Over time, it has become increasingly clear that our organisations have a shared mission – to drive the creative power of the UK, to open up opportunities throughout the sector, and to strengthen the economy,’ read a statement.

Mattel debuts new gender inclusive doll line, Creatable World

“Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels,” said Kim Culmone, senior vice president of Mattel Fashion Doll Design.

Gibsons to eliminate plastic packaging by 2021

Little Gibsons jigsaw puzzles and games will no longer come with plastic wrap or a plastic bag, making them entirely recyclable.

Burger King UK drops plastic toys from kids’ meals while McDonald’s adds ‘swapping out’ option to Happy Meals

“Work is currently underway across all of our markets to look at how we can completely move away from non bio-degradable plastic toys by 2023,” said Fernando Machado, global chief marketing officer at Burger King.

2019 TAGIE finalists revealed

“Our mission is to honour and celebrate the inventors and industry experts who stand out in the toy and game industry for their exceptionally innovative spirit of fun, philanthropy, and humanitarianism,” said ChiTAG’s Mary Couzin.

Wild & Wolf’s Avocado Smash gathers momentum overseas

There are now translated copies of Avocado Smash in Hungary, Israel, Poland and Korea.

Funko movie in the works from Warner Bros

“This isn’t about selling toys or building a brand; the team at Warner Animation Group have a unique vision of what the first film should be and we are extremely excited to take this journey alongside them,” said Funko’s Brian Mariotti.

TOMY debuts ‘first-ever evolving toy’, Rizmo

“TOMY is globally recognised as a pioneer of innovative and imaginative toys, and this heritage has led to perhaps the most engaging and charming toy ever,” said Pete Henseler, president of TOMY International.

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