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Founded in late 2018, Pressure Games aims to create toys that merge technology with traditional play themes.

“This was an incredible opportunity for students as it allowed them to understand and learn from the inner workings of a world-renowned, leading-edge organisation in the field of toy invention,” said Lorena Escandon, academic coordinator and instructor of the toy invention course series.

“This year’s DreamToys top 12 selection is an exciting mixture of the year’s biggest brands and kids favourites that will delight children up and down the country this Christmas,” said Gary Grant, chair of the DreamToys selection committee.

The second annual Guide landed in the homes of The Sunday Times readers last weekend to kick off a mammoth Christmas campaign for the company.

A raft of inventor items make the list, including Wicked Cool Toys’ Blinger, Spin Master’s Candylocks dolls and Megableu’s Heist.

The design challenge is inspired by the work of Miffy creator, illustrator, artist and graphic designer Dick Bruna and will task students with designing a plush toy.

“We’ve had such wonderful support from the children’s industries since I set up the business five years ago, and I can’t think of a better way to pay it back than a competition whereby we support the winning company with ￡5,000 worth of services to support their business,” said Fundamenally Children’s Amanda Gummer.

Playmates Toys CEO Thomas Chan, Little Tikes founder Thomas G. Murdough, Jr and Colorforms’ Harry Kislevitz to join Toy Industry Hall of Fame

“The Keys and Curios brings a new level of personalisation to fans of the Wizarding World,” said Tom Greene, Wizarding World Digital’s Chief Operating Officer.

“If you are looking for a way to get your product in front of the industry experts that can bring your concept to life or advance it to the next level, this is the program to take advantage of at Toy Fair,” said The Toy Association’s Marian Bossard.