News

Jenga, Care Bears and Magic: The Gathering in the running to join Toy Hall of Fame

Others include My Little Pony, Fisher-Price Corn Popper and the smartphone.

Hasbro looks to celebrate female inventors with Ms Monopoly

“Through the introduction of Ms. Monopoly, we want to recognise and celebrate the many contributions women have made to our society and continue to make on a daily basis,” said Hasbro’s Jen Boswinkel.

Tech Will Save Us looks to inspire game designers of the future with new Arcade Coder

A tactile, programmable game console, the Arcade Coder ‘empowers every kid to become a confident game designer’.

LEGO sees revenue grow 4% in first half of 2019

“We are satisfied with our performance given the transformative shifts which continue to reshape the global toy industry,” said LEGO CEO Niels B Christiansen.

Reach Robotics to close

“The consumer robotics sector is an inherently challenging space – especially for a start-up,” said Reach Robotics founder Silas Adekunle.

LEGO to pilot audio and braille building instructions

Consumers can either choose to hear audio instructions using their screen reader or with audio provided by the LEGO Group, or choose to read the instructions using a Braille reader.

Sony Pictures signs Hasbro as master toy partner for Ghostbusters

“Ghostbusters is an iconic and beloved franchise and we are excited and honoured to return to the brand as the global master toy licensee and bring new product to the next generation of fans,” said Tom Warner, senior vice president, Hasbro.

Sphero acquires littleBits

“Sphero and littleBits are on a mission to make hands-on learning fun and memorable,” said Paul Berberian, Sphero’s CEO.

Hasbro welcomes Peppa Pig and PJ Masks to its portfolio following eOne acquisition

“The acquisition of eOne adds beloved story-led global family brands that deliver strong operating returns to Hasbro’s portfolio and provides a pipeline of new brand creation driven by family-oriented storytelling,” said Brian Goldner, Hasbro chairman and chief executive officer.

Numskull debuts Tubbz, a new line of collectible ‘cosplaying’ ducks

The range is made up of toy ducks decked out like iconic characters from brands including DC Comics, The Lord of the Rings and Ghostbusters.

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