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“I’m excited to share the innovations we’ve made in storytelling and personalisation – it owes as much to product design as traditional narrative.” said Cadji-Newby.

“We wish to deal with the challenge that some parents might have with the wonderful mess that play creates,” said LEGO.

“Counterfeiters are becoming so adept at producing and selling counterfeit goods that it is frequently difficult for shoppers to distinguish real versus fake,” said Tish Berard, INTA president.

The night will also star some hits from this year’s UK Games Expo, including High Society, Riff Raff and Sakura.

Second-year product design students were tasked by Aardman to produce a toy to be considered for the upcoming Shaun the Sheep 2 movie as part of a collaboration set up by Mojo Nation.

“The Danish team’s invention furthers an understanding of technology from an early age and could inspire the next generation of IT talent in Europe,” said EPO president Benoît Battistelli.

IMG Licensing is now talking to potential product partners for the mammoth video game property.

The pillows unfold, transforming a child’s surroundings into a play kitchen, a dollhouse or a doctor’s office.

New game proved the star of the show in the first Board Game Club to be held at Soho’s Century Club.

Firm’s new line of licensed egg cups uses BDP (naturally decomposing plastic).