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The study also found that UK children today are goal driven, with 8% aspiring to fame and 21% wanting to change the world for the better.

“Collaborating with such a knowledgeable and market-leading partner like Play-Doh is a boost to our creativity,” said Erik van Erp, CEO of Creative Craft Group.

As part of the partnership, Asmodee will launch a Thorpe Park Resort edition of Dobble featuring symbols of the theme park’s rides.

“The expression and rotation of the game’s design makes it both visually stunning and uniquely fun to play,” said KID Group founder Dan Kiltsner.

Dungeons & Dragons Chilli Chocolate Caramel is described as ‘an adventurous popcorn worthy of wizards, bards and barbarians alike.’

Three new sets recreate iconic scenes from Raiders of the Lost Ark and Indiana Jones and the Last Crusade.

“We focus on storytelling, art and digital experiences, but we would love to channel across to the physical world through toys, comics, books, trading cards and so much more!” said Jacob from the Chimpers team.

‘We urge the publishers of Unfinished Business to enter into an appropriate licensing agreement with Brent and Jeffrey Beck – the designers of Big Deal ­– or to stop the project immediately,’ read a statement from SAZ.

“Circana is undeniably best positioned to advise the world’s leading brands and retailers across almost every industry on how to identify opportunity, ignite innovation and grow well into the future,” said Kirk Perry, President and CEO at Circana.

The football-themed CATAN scenario sees players flick footballs to attempt to score goals, win matches and earn extra points.