News
Hasbro names Jasnor as master toy distribitor for Peppa Pig in Australia and New Zealand
“At Jasnor, we’re passionate about building strong brand partnerships, and we look forward to working closely with Merchantwise and our retail partners to deliver innovative new products to Peppa fans across Australia and New Zealand,” said James Thurlow, CEO at Jasnor.
Playtime PR names Ceriann Smith as Managing Director
“Ceriann and I are already true partners in play across all aspects of the agency,” said Playtime PR’s Lesley Singleton.
Skybound Entertainment teams with Keepsake for Invincible trading card collection
“Invincible has reshaped the superhero genre, and this collection brings the same level of boldness, depth, and visual intensity that fans expect,” said Garima Sharma, VP Licensing and Partnerships at Skybound.
Cubios Inc teams with Spin Master for Rubik’s WOWCube gaming platform
“This iteration not only implements all our learnings but is also now officially part of the iconic Rubik’s family,” said Max Filin, Co-Founder and CEO of Cubios Inc.
London Toy Fair 2026 enjoys strong sales momentum
“We are delighted to once again see such strong interest in Toy Fair from returning and new exhibitors alike,” said Majen Immink, Head of Toy Fair at the BTHA.
Pop Mart launches Dragon Ball Alloy Vehicles Series Figures
This blind box range reimagines Dragon Ball characters and scenes into premium die-cast alloy vehicles.
Mattel brings American Girl and Wednesday together for limited-edition collector doll
Only 6,000 of the limited-edition dolls have been made.
Tabletop Vacations and Hasbro ready two-day D&D Dungeon Master University symposium
“Dungeon Master University is more than a workshop – it’s a chance to level up your storytelling, whether you’re a veteran DM or taking your first go behind the screen,” said Greg Bilsland, Executive Producer for D&D at Wizards of the Coast.
Mattel debuts Hot Wheels Speed Snap Track System innovation
“Hot Wheels has always fuelled imaginative racing and over-the-top stunts, but we heard from consumers that there was room to make track play even better,” said Roberto Stanichi, Executive Vice President and Global Head of Vehicles and Building Sets at Mattel.
Mattel brings Fisher-Price and Big Little Feelings together for new collection
“It’s a powerhouse partnership for parents,” said Brian Fitzharris, SVP and General Manager at Fisher-Price.