News

Make It Mini mobile game “a major milestone for MGA’s Miniverse”, says MGA Studios

“By bringing our hit DIY collectibles into an interactive mobile game, we’re giving fans a whole new way to engage with the MGA’s Miniverse brand,” said Jason Larian, President of MGA Studios.

Cloudco, Basic Fun! and Universal bring Care Bears and Wicked together for limited-edition plush range

“This collaboration brings two legendary properties together in a way that feels both meaningful and emotionally true to who they are,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment.

PUMA launches latest Squishmallows collaboration

This collection sees seven fan-favourite Squishmallows each get their own take on PUMA’s Easy Rider Cam and Palermo Maui styles.

Moose Toys acquires Bananagrams

“Bananagrams shares our family-driven values and embodies everything we represent at Moose,” said Paul Solomon, CEO and Co-Owner of Moose Toys.

Lucca Games Awards 2025 details Board Game Designer of the Year finalists

In the running this year are Matthew Dunstan, Grégory Grard, Tomáš Holek, Ryan Laukat and Paolo Mori.

Mattel celebrates 30 years of Clueless with launches across Barbie, Little People and Polly Pocket

The Polly Pocket X Clueless Compact boasts a heart-shaped exterior and features three dolls of Cher, Dionne and Tai.

YuMe Toys bolsters anime slate

“Anime’s momentum shows no signs of slowing down, with fandom that spans and connect generations,” said YuMe’s Felipe Noriega.

Philanthropist Alan Hassenfeld – former CEO of Hasbro – has died. He was 76

“Alan created a legacy that will inspire us always.” Industry loses beloved figure, Alan Hassenfeld.

Bubblegum Stuff debuts brand refresh

“We’re delivering a brand that’s brave, bold and brilliantly positioned for today’s playful gift shopper,” said Courtney Wood, Founder of Bubblegum Stuff.

Jon M. Chu to direct live-action Hot Wheels movie

“Jon’s ability to craft rich, elaborate worlds with a distinct point of view makes him the ideal storyteller to bring Hot Wheels to life,” said Robbie Brenner, President of Mattel Studios and Chief Content Officer at Mattel.

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