OpenAI partnership will “solidify our leadership in innovation”, says Mattel

Mattel and Open IP are embarking on a strategic collaboration to support AI-powered products and experiences based on Mattel’s brands.

A statement in the press release reads: ‘By using OpenAI’s technology, Mattel will bring the magic of AI to age-appropriate play experiences with an emphasis on innovation, privacy, and safety.’

Mattel will also incorporate OpenAI’s advanced AI tools – like ChatGPT Enterprise – into its business operations to ‘enhance product development and creative ideation, drive innovation and deepen engagement with its audience.’

“We’re pleased to work with Mattel as it moves to introduce thoughtful AI-powered experiences and products into its iconic brands, while also providing its employees the benefits of ChatGPT,” said Brad Lightcap, Chief Operating Officer at OpenAI.

“With OpenAI, Mattel has access to an advanced set of AI capabilities alongside new tools to enable productivity, creativity, and company-wide transformation at scale.”

Josh Silverman, Chief Franchise Officer at Mattel, added: “Each of our products and experiences is designed to inspire fans, entertain audiences, and enrich lives through play. AI has the power to expand on that mission and broaden the reach of our brands in new and exciting ways. Our work with OpenAI will enable us to leverage new technologies to solidify our leadership in innovation and reimagine new forms of play.”

The first product to come out of Mattel and OpenAI’s partnership will be announced later this year.

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