The Marketing Store’s Pamela Stathaki on the firm’s holistic approach to sustainability in toy design

TMS’ Head of Sustainability talks toy design, sustainability and what’s involved in achieving certification to The Planet Mark, an internationally recognised sustainability certification.

Batman, Dracula and Spider-Man are the most used franchise characters in movies and video games, according to WIPO report

Batman, Dracula and Spider-Man have together generated some $5.89 billion in revenue between 1980 and 2019, WIPO’s research shows.

Sustainability in Licensing Conference expands to two days and will take place virtually

“The commitment we have engendered in SILC, as evidenced by the fabulous line-up of speakers and official supporters, highlights the collective drive for change on the sustainable front while also being aware of the commercial realities,” said SILC director Helena Mansell-Stopher.

Mattel launches virtual Fisher-Price Toy Museum to celebrate brand’s 90th anniversary

“The intent of this museum is to take visitors back to their unique childhood experiences, and give them the opportunity to relive their youth, even if just for a few moments,” said Chuck Scothon, SVP and Global Head of Infant and Preschool, Mattel.

Fuse London’s Commercial Director, Eleanor Black, on teamwork… And the quickest way to kill creativity

With nearly 20 years’ service at Fuse London, Eleanor Black speaks about what makes the company unique… And why she looks at things with wonder.

Big G Creative teams with Kraft Heinz on new games inspired by Heinz Ketchup, Jell-O and Kraft Macaroni & Cheese

“Kraft Heinz has always brought a playfulness to the dinner table, and now we’re thrilled to bring that same spirit to family game night,” said Steven Anne, creative director at Big G Creative.

Tristan Donaldson wins Fat Brain Toys’ Kidventor Challenge for his Sew Fast game

Sew Fast will be showcased to buyers at next year’s New York Toy Fair, and Tristan will also receive a $2,500 scholarship, a license agreement that offers ongoing royalties and $500 in toys from Fat Brain Toys.

Peter McPherson’s Tiny Towns named Best Board Game of the Year at Origins Awards 2020

Elsewhere, Point Salad from desigers Molly Johnson, Robert Melvin and Shawn Stankelwich was named Best Card Game, while Wolfgang Warsch’s The Quacks of Quedlinburg picked up Best Family Game.

Mattel celebrates 75 years of design with new Mattel Creations platform

The platform will sell a range of curated items that offer a peek inside Mattel’s creative process, as well as serving as a hub for collaborations with artists, designers, musicians and creators.

Hasbro launches eco-friendly Mr Potato Head Goes Green

Launch marks the first Hasbro product made with plant-based plastic and virtually plastic-free packaging.

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