Zara launches Playmobil apparel collection
Each item in the range comes with an exclusive Zara-branded Playmobil figure.
Hasbro debuts Nerf Minecraft blasters
“Minecraft inspires and values creative and imaginative play, much like the Nerf brand, and we can’t wait for fans worldwide to get their hands on this epic collaboration,” said Adam Kleinman, SVP & General Manager of Nerf.
Barry Hughes, Managing Director of Golden Bear Toys, on soft toys and hard challenges
Golden Bear’s Barry Hughes talks about licensing soft toys – and developing ideas.
Police seize fake toys in Oxford Street stores
Among the seized goods were unsafe toys, counterfeit clothing, and incorrectly-labelled nicotine products.
SeedFolk, Tea for Tattoo and Wayne Lindsay named winners of 2021’s Kelvyn Gardner License This! competition
“Congratulations to the finalists who presented very strong, well thought through and commercially mindful concepts,” said Ian Downes, chair of the judges and director of Start Licensing.
Mattel teams with Rue des Mille for Barbie jewellery collection
“Barbie is more than an icon; it is also a brand with which we share visions and values,” said Federica Pieroni, Marketing Director at Rue des Mille.
Andrew Hogan on why Dan Dee International’s still thriving after 65 years in the toy business
Director of Global Licensing and International Sales Andrew Hogan talks all things Dan Dee International.
SoapBox Labs’ Jamie Beaumont on how voice tech can help toy firms create magical conversational experiences for kids
We spoke with Jamie Beaumont, COO at Soapbox Labs, to find out more about the opportunities around voice tech for toy companies and brand owners.
Talking Games: From the splat of Pie Face to the lift-off of Drone Home, what makes for a great ‘wow’ moment in games? And is it a must for the mass market?
Big Monster Toys’ Sam Unsicker, Ulco’s Don Ullman, Fuse’s Oliver Morris and Creating Unique Toys’ Adam Borton share their insights into the perfect ‘wow’ moment.
Designer Amit Ghadge on India’s thriving board game scene – and the four-year development process behind Karigar-e-Taj
Amit Ghadge – designer of Karigar-e-Taj – sheds light on the four-year development process behind his latest game.