“Our design-led approach has allowed us to recreate the high-octane action from the movie with a line of toys that will impress fans of all ages,” said Mattel’s Janet Hsu.

“PlayMonster is a perfect fit for me with its culture of playfulness and determination, and commitment to innovation,” said Gill.

“We delivered a high-quality second quarter, with positive consumer trends at retail and profitable growth led by several geographies and brand categories,” said Brian Goldner, Hasbro’s chairman and chief executive officer.

The set allows children to craft and play with real toys – like the tori Wand, tori Catapult and tori Spacecrafts – and engage with them in the digital space.

We caught up with Jon Elliott, R&D Manager at Character Options, to learn more about the development process behind Heroes of Goo Jit Zu, and learn how the firm’s work on TPR skinned toys informed this new range.

The party game saw off competition from Ted Alspach’s Werewords and Reiner Knizia’s L.A.M.A.

We caught up with The Fantastic Factory’s David Snow to find out why more firms should be looking at bringing left-field brands like Rate My Plate into the games space.

New stores will allow toy firms to showcase products in an ‘interactive playground-like environment’ and create custom experiences around their IP.

“Adults and children over 10 can now create a powerful team of characters from their favourite fandoms and face off in exciting table-top gameplay,” said Funko Games’ Jay Wheatley.

“I’ll be sharing two big picture trends –The Cult of Busy and Conveniently Conscious – and the impact of these on consumer behaviours in the toys and games market,” said Feeley.