Creative consultant, Deej Johnson, looks at how firms unwittingly hinder creativity, and what to do instead.

“The generosity of exhibitors mixed with the enthusiasm of volunteers made the day a true success for KidsOut,” said Sandra Doherty, head of children’s services at KidsOut.

Firm alleges that Alpha’s Screechers Wild toy infringes the patents covering its Bakugan toys, specifically the product’s magnetic transformation feature.

We caught up with figures from Fuse London, Seven Towns and Triclops Studio to find out about recent success and how they assess creativity in the sector at present.

The firm has also acquired Agricola publisher Lookout Games.

“We are very pleased to be adding this incredible iconic toy brand into our platform,” said Jay Foreman, CEO of Basic Fun!

Heayes Design’s Richard Heayes talks us through the inspiration behind Sceno, his new line of themed panels that bring bricks to life.

“Vivid are delighted to get behind this programme – it will no doubt be a fantastic creative forum,” said James Wing, R&D manager at Vivid.

Norton PR chairman Tony Norton reveals why he feels toy firms may be missing a trick by excluding the design process from PR plans.

Matt Nuccio is president at Design Edge, a firm that’s been one of the industry’s leading development and sourcing agencies for over 30 years.