People of Play readies for POP into Spring Week

People of Play is celebrating the official launch of its website and interactive POP database with POP into Spring Week, a slate of digital networking, masterclasses and entertainment.

Taking place between March 1st and 5th, POP into Spring Week will be free for anyone with a Pro-level profile in the POP Database, a new searchable collection of people, companies and products from the toy, game and play industry.

“This spring event is just the beginning of what will be possible for the toy and game industry now that it is connected through a singular database,” said Mary Couzin, founder of People of Play.

“We are using this week to exemplify the type of connection that the database will make possible all the time. You can think of the People of Play database like LinkedIn, IMDB, and Wikipedia rolled into one–all for the toy and game industry.”

Each day of POP into Spring Week will be dedicated to a different aspect of the toy and game industry, including on-demand talks by experts who will also be available in live Zoom rooms for Q&As throughout the week.

Content will include:
March 1st: Inventors: Pro, New and Student, featuring Rebecca Bleu and Nicholas Cravotta of Bluematter Games
March 2nd: PR Marketers, Influencers and Media featuring Tracy Dudkiewicz of TAP Marketing, Erin O’Connor of Scientific Mommy and Brilliant PR & Marketing
March 3rd: Retailers, Distributors, and Reps featuring Richard Derr of Learning Express and Steve Starobinsky of Kid@Heart
March 4th: Suppliers featuring Matt Nuccio of Design Edge, Bob Witkin of York Jersey Underwriters and Gary Rudell of Total Biz Fulfillment,
March 5th: Licensing & Industry Overview featuring Steph Wissink of Jefferies, Gerrick Johnson of BMO Capital Markets and Reyne Rice of ToyTrends.


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