Watch: Playing with Brands

Posted on 2nd September 2020 By Billy Langsworthy

 

What makes for great licensed toys and games? How can brands successfully engage with the inventor community? And what are licensors looking for in a perfect toy partner? All this and more is explored in the Playing with Brands Panel session.

Chaired by Start Licensing’s Ian Downes, the session welcomes Jen Tan (Director of Consumer Products at Pixar Animation Studios), Stephanie Griggs (Creative Director at The Roald Dahl Story Company) and Susie Lecker (President at SRL Consulting).

Ian Downes Jen Tan Pixar Play Creators Conference Play Creators Festival Playing with Brands Roald Dahl SRL Consulting Start Licensing Stephanie Griggs Susie Lecker

More Recent Play Creators Conference

Play Creators Conference, Play Creators Festival

Seven Towns’ Eleanor Black, Open 2 Design’s Matt Burtonwood and Identity Games’ JM Duparc join Toy Room 101 panel at Play Creators Conference 2025

All three will try to convince the host – Mojo Nation’s Deej Johnson – that their industry pet hate deserves consigning to Room 101…

Dan Klitsner, KID Group, Bop It, Play Creators Conference, Play Creators Festival

KID Group’s Dan Klitsner to share a creative approach to charitable giving at Play Creators Conference 2024

In his session, Dan will discuss how gratitude inspired the development of the Bop It Button.

Angus Walker, Hasbro, Play Creators Conference, Play Creators Festival

Hasbro’s Angus Walker to discuss ‘How past experiences fuel today’s creativity’ at Play Creators Conference 2023

This year’s Play Creators Conference takes place at London’s Stamford Bridge stadium on Wednesday, June 28th.

Darren Lee Phillipson, design_lead_play, Play Creators Festival, Play Creators Conference

Darren Lee Phillipson to helm ‘From Story to Shelf’ session at Play Creators Conference

This year’s Play Creators Conference takes place at London’s Stamford Bridge stadium on Wednesday, June 28th.

Play Creators Conference, Gameboard

WATCH: Inside Gameboard

This session focuses on how The Last Gameboard is looking to bring innovation to the tabletop space and features Gameboard co-founder and CEO Shail Mehta, COO and co-founder Tim Schukar, with Raising Nerd’s Lee Allentuck chairing.

Julia, Posen, Monopoly Lifesized, Play Creators Conference

WATCH: Inside Monopoly Lifesized

Julia Posen – Development Director at Gamepath – tells us about the design process behind Monopoly Lifesized, a new live Monopoly gaming experience in the heart of London.

Latest Jobs

View all jobs

Upcoming Events

View all events
Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.