PUMA to launch Squishmallows apparel and footwear in 2024

“Being a regular supplier to the famous shop has been a wonderful experience – but being in the window is a dream come true,” said Sue Lockey, Owner & Co-Founder at The Puppet Company.

“Categories and Take Cat were an absolute hit at UK Games Expo,” said Lauren Haywood-Law, Game Designer at Gibsons.

“We’ve crafted an experience that throws players right into the heart of a MrBeast challenge, full of high-pressure competition and unpredictable moments that will keep everyone on the edge of their seats,” said Ben Krenz, Global General Manager, Games at Moose Toys.

Pitched as a ‘Gen Z and Gen Alpha take on Monopoly’, the game sees players buy properties and collect brainrot chips to earn billions.

“From our earliest conversations with the Hugimals team, there was clear alignment in how our brands approach emotional connection and thoughtful product design,” said Karen Branson, Chief Commercial Officer at Relatable.

“Blinds were the missing piece of our TUBBZ collection, and we have been working on these for a few years,” said Jack Fox, Sales & Marketing Director at Rubber Road.