Ella Haynes

Mattel and Amazon MGM Studios to discuss ‘Reimagining Masters of the Universe’ at BLE 2025

“This is a phenomenal opportunity for everyone involved in brand licensing to hear how one of the biggest toy brands in the world crafts the revival of a much-loved heritage brand like Masters of the Universe,” said Ella Haynes, BLE event director.

BLE 2024 to introduce Discovery & Design accelerator zone

“Discovery & Design is a springboard for small businesses with emerging brands eager to explore the world of brand licensing,” said BLE event director Ella Haynes.

John Friend – Head of Xbox Gaming Consumer Products at Microsoft– to deliver day one keynote at BLE 2024

“Our goal has always been to fuel our community’s fans and fandom with best-in-class products at a global scale,” said Friend.

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