Geoff Smyrk

The Marketing Store’s Geoff Smyrk on innovation, sustainability and the future of play

Geoff Smyrk ­– VP, Global Creative Director at The Marketing Store – on how they and McDonald’s are on innovation’s frontline when it comes to sustainability in toys.

Why design? Industry figures tell us what set them on the path to design

A love of toys? An inspirational teacher? An eye-opening exhibition? We asked figures from across the world of toy and game design what set them on the path to working in design and development.

Toy Design: It’s Not Just Child’s Play

The Marketing Store’s Global Product Creative Director, Geoff Smyrk, looks at the power of great toy design… And why it’s an art form

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