inventor

Fuse London’s Pete Cartlidge on how old trends have new life – and why Gravity Maze amazes…

We caught up with director Pete Cartlidge to learn how old trends have new life… And why Gravity Maze still amazes…

Entertoyment joins Mojo Pitch 2020

“As a dynamic company with lots of experience in toy industry, we have to be in constant search for new concepts that could be suitable for our portfolio,” said Entertoyment’s Ogeday Samatli.

Jazwares joins Mojo Pitch 2020

“We are on the hunt for great product and are excited to be working much more closely with the inventing community,” said Jazwares’ Michael Rinzler.

Legendary industry veteran Richard C. Levy on Furby, creative kryptonite and why the biggest risk is not taking a risk at all…

Richard C. Levy has over forty years in the toy industry and 200 inventions to his name. Specialising in collaborative invention, product development, and licensing, we discuss follow up, three things that kill creativity, and why nobody really knows anything…

Products of Change’s Helena Mansell-Stopher on why designers play a key role in making the toy industry more eco-friendly

We caught up with Helena to learn more about the Products of Change group, and what role the toy and game design community have to play in help the industry be more eco-friendly.

The right (and wrong) ways to receive inventor pitches

Having both pitched concepts and been pitched to, Kids Brand Insight’s Steve Reece shares his thoughts on what inventor relations execs should remember when receiving pitches.

Award-winning inventor Don Ullman on what powers the process behind mega-hits Don’t Step In It, Soggy Doggy, and more

With a string of hit titles including Don’t Step In It, Soggy Doggy and Heist, Don Ullman is a prolific and award-winning inventor. We caught up with Don to ask about his creative process, collaborative efforts and overnight success…

JMP Creative’s Jim McCafferty reveals how brainstorming, magic and a thick skin power his creativity

With a past career as an escapologist and illusionist, Jim McCafferty now makes the world a happier place by creating magical toys and games… And terrific entertainment.

Beyond the Product: 360° thinking for IP

Making Things’ Fi Murray looks at how broad thinking can help transform one killer invention into a hot new brand spanning multiple product categories…

WATCH: University Games’ Bob Moog talks game design with Stupid Deaths inventor David Snow

At this year’s New York Toy Fair, University Games president Bob Moog sat down with The Fantastic Factory’s David Snow as part of the firm’s UG Studios video series.

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