WATCH: University Games’ Bob Moog talks game design with Stupid Deaths inventor David Snow

At this year’s New York Toy Fair, University Games president Bob Moog sat down with The Fantastic Factory’s David Snow to talk game design as part of the firm’s UG Studios video series.
In the video, the two cover The Fantastic Factory’s Stupid Deaths and upcoming game, Dumb Criminals, as well as how David got into inventing games and what he feels is key to inventing a great game.
Check out the video below:
—–
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here
More Recent News
Hasbro partners with Nintendo for Legend of Zelda toys
“For decades, The Legend of Zelda franchise has captivated fans through its deep lore, unforgettable characters and enduring sense of discovery,” said Billy Lagor, President Toys and Board Games at Hasbro.
Vietnamese game design contest – Road to Essen – returns for its second edition
The winner will receive full sponsorship to showcase their game at SPIEL Essen 2027 in Germany.
First UK Gundam store opens in London
“The opening of our permanent Gundam Base Store in the UK represents the strength and heritage of the Gundam brand, as well as the wider growth of anime as a whole,” said Kazu Kojima, Commercial Director at Bandai Toy & Hobby UK.
LEGO and Paramount debut LEGO Icons SpongeBob SquarePants: Bikini Bottom building set
The 1,794 piece set includes Bikini Bottom’s most recognisable landmarks.
Jones Soda Co. celebrates 30th anniversary with latest Crayola collaboration
“This collaboration represents the type of authentic partnership we believe can create meaningful brand momentum,” said Scott Harvey, Chief Executive Officer of Jones Soda Co.
Olivia DeLorenzo joins Inventor Relations team at Mattel
Olivia will be working across Games and Fisher-Price/Preschool products.
Popular Articles

DSTLRY launches card game based on its award-winning Somna comic

Educational Insights’ Lisa Guili on TikTok, 20 years of Kanoodle – and ten million units sold

David Norman of Stormin' Studios on inventors, Orchard Toys – and shaking things up!

Wow! Stuff to launch Fuggler Puppetronics in 2026

Hasbro partners with Nintendo for Legend of Zelda toys
Upcoming Events
-
- 30th January 2026
- Spielwarenmesse, Nuremberg
International Game Inventors Convention
-
- 19th - 21st May 2026
- Mandalay Bay Convention Center, Las Vegas
Las Vegas Licensing Expo
-
- 23rd - 25th June 2026
- Stamford Bridge Stadium, Chelsea, London
Play Creators Festival
-
- Tuesday, June 23rd, 2026
- Stamford Bridge Stadium, Chelsea, London
Play Creators Awards
-
- Wednesday, June 24th, 2026
- Stamford Bridge Stadium, Chelsea, London
Play Creators Conference
-
- Thursday, June 25th, 2026
- Stamford Bridge Stadium, Chelsea, London
Mojo Pitch
-
- 6th - 8th October 2026
- Excel London
Brand Licensing Europe