Mattel
Global Merchandising Services and Mattel give Backstreet Boys the Little People treatment
“This is one of the most dynamic brand programs we’ve seen for a music residency,” said Mary Kean, Director of Licensing, Global Merchandising Services.
Mattel brings American Girl and Wednesday together for limited-edition collector doll
Only 6,000 of the limited-edition dolls have been made.
Mattel debuts Hot Wheels Speed Snap Track System innovation
“Hot Wheels has always fuelled imaginative racing and over-the-top stunts, but we heard from consumers that there was room to make track play even better,” said Roberto Stanichi, Executive Vice President and Global Head of Vehicles and Building Sets at Mattel.
Mattel brings Fisher-Price and Big Little Feelings together for new collection
“It’s a powerhouse partnership for parents,” said Brian Fitzharris, SVP and General Manager at Fisher-Price.
Mattel celebrates 30 years of Clueless with launches across Barbie, Little People and Polly Pocket
The Polly Pocket X Clueless Compact boasts a heart-shaped exterior and features three dolls of Cher, Dionne and Tai.
Jon M. Chu to direct live-action Hot Wheels movie
“Jon’s ability to craft rich, elaborate worlds with a distinct point of view makes him the ideal storyteller to bring Hot Wheels to life,” said Robbie Brenner, President of Mattel Studios and Chief Content Officer at Mattel.
“We’ve brought diecast thinking to bricks”: Craig Callum – Senior Design Manager for Hot Wheels – talks Mattel Brick Shop
Mattel’s Craig Callum discusses development of the Mattel Brick Shop Hot Wheels sets – and why his own car choices fuel his creativity.
OpenAI partnership will “solidify our leadership in innovation”, says Mattel
Mattel and Open IP are embarking on a strategic collaboration to support AI-powered products and experiences based on Mattel’s brands.
Mattel partners with IDW Publishing for Street Sharks comic
“Celebrating over 30 years of the animated series, Street Sharks has become a cult-favorite and fans have been chomping at the bit to see more of the crime-fighting brothers Ripster, Jab, Streex, and Big Slammu,” said Ryan Ferguson, Global Head of Publishing at Mattel.
Mattel partners with BBC Studios for Doctor Who Barbie dolls
The range, which debuted today at MCM London Comic Con, spans two dolls – one of the Fifteenth Doctor and one of Ruby Sunday.