Mattel
HMD launches Barbie flip phone
“This phone encourages you to ditch your smartphone in times when you just want less browsing and more fun, all with the help of a true cultural icon: Barbie,” said Lars Silberbauer, Global Chief Marketing Officer at HMD.
Mattel, AirConsole and BMW Group bring UNO into in-car gaming
“UNO is perfect for in-car gaming because it’s highly engaging and brings people together,” said Erika Winterholler, Head of Business Development, Digital Gaming at Mattel.
Mattel teams with Airbnb for Polly Pocket slumber party experience
Guests can opt to sleep on Polly’s pullout couch or in her life-sized Action Park Tent just 10 feet away from the compact.
Mattel launches first blind Barbie doll
“We recognise that Barbie is much more than just a doll; she represents self-expression and can create a sense of belonging,” said Krista Berger, Senior Vice President of Barbie and Global Head of Dolls.
Design Museum opens Barbie: The Exhibition
“The exhibition explores 65 years of a design icon,” said exhibition curator Danielle Thom.
Mattel to make 80% of its games colourblind accessible by end of 2024
“Mattel is committed to designing products that better reflect the world today and create positive social impact,” said Mason Williams, Global Head of Diversity, Equity, and Inclusion at Mattel.
Mattel teams with RuPaul for Monster High Dragon Queen doll
The collector doll comes fit with a black faux leather bodysuit overlayed with black gown, knee-high boots and fire singed wings.
Mattel and Hasbro team up for Hot Wheels Transformers collection
The range debuts with Hot Wheels Transformers Optimus Prime.
Mattel’s Sarah Franco and Audrey Watanabe talk sell sheets, sizzles and pitches
Ahead of Mojo’s online event, Mattel’s Inventor Relations execs discuss common pitching mistakes…
Mattel welcomes Brian Fitzharris as SVP and General Manager of Fisher-Price
“I can’t wait to collaborate with this incredible team to drive Fisher-Price’s next chapter of growth,” said Fitzharris.