Play Creators Festival

This Inside the Studio session looks at the Sutton-based invention studio, design agency and audio specialist So Sound.

If you had to pick one ‘good’, one ‘bad’ and one ‘ugly’ from the world of toy and game invention, what would they be?

The session is chaired by Heayes Design’s Richard Heayes and welcomes Omari Akil (Game Design and Co-Founder of Colorway Game Labs), Deirdre Cross (VP at Funko Games) and Erica Bouyouris (Staff Designer at Spin Master).

Discussing voice tech in toys are So Sound’s TJ Morrison, Virsix Games’ Zai Ortiz and Night Zookeeper’s Lucy Gill in this session chaired by SoapBox Labs’ Patricia Scanlon.

This panel session features IR execs discussing their golden rules for working with inventors, current challenges in the space and the advice they’d give to those new to the world of toy and game invention.

“Blue Marble’s mission is to create products that inspire a love of learning in children – what better way to do that than through gaming, and what better place to find the best ideas than the Mojo Pitch event,” said Ed Gartin, Creative Catalyst for Blue Marble.

“Whether it’s an epic backyard battle in the pool or a brilliantly designed party game, we can’t wait to see them during the Mojo Pitch this year,” said Ed Gartin, Creative Catalyst for Wilder Toys.

“We are really excited to meet new and innovative toy minds,” said Eolo Toys’ Alex Prieto.

“I anticipate our participation in the Mojo Pitch for the third year in a row will provide nothing but a bounty of fresh ideas, concepts and new partnerships,” said Erik Quam, Director of Product Development at Fat Brain Toys.

“I can always count on meeting new talent at this event, and the connections from last year have resulted in serious opportunities we have traction on today,” said Jazwares’ David Winter.