Rubik’s Cube

The anniversary slate includes a Retro Cube displayed in a replica of the 1980s packaging.

The Rubik’s Re-Cube is sourced from 100% recycled ABS plastic and packaged in 100% recycled cardboard, while the Sustainable Etch-a-Sketch is made with 86% recycled plastic.

Cubed sees Rubik detail his journey to creating the iconic Cube, as well as covering the art of creativity, playfulness and invention.

The investment by Bancroft is to fuel an ‘ambitious growth strategy’ utilising Rubik’s global brand-recognition to focus on growth through new channels, products and markets.