Stranger Things

“Launching the new Squishmallows x Stranger Things collection with Netflix is a major milestone for the brand,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.

New collection is “testament to our commitment to delivering on-trend exceptional merchandise for Stranger Things enthusiasts,” said YuMe’s Gurdeep Bains.

“We couldn’t be more excited to partner with Netflix and Walmart for these releases,” said Steve Horvath, Asmodee North America president and head of publishing.

The raft of new product launches is to celebrate Stranger Things Day, which takes place on November 6th.

Elsewhere, Peppa Pig was named Best Licensed Brand in the Entertainment/Character Brand (Animated) category.

We caught up with Ramsden to learn more about how he approaches design at LEGO, and what went into bringing the world of Stranger Things to life in bricks.