Toy

Joel Silverman, CEO at KidsKnowBest, details the firm’s new Growing Pains Accelerator, an initiative designed to help inventors, designers and start-ups with mentoring, collaboration and practical services worth at least £150,000.

The range – spanning categories like dolls, figures, games and role-play – will land on shelves in Fall 2021.

“We are delighted to be sponsoring the Design Champions category in the Mojo Nation 100 for the third year running,” said Andrew Kingham, Managing Director for Global McDonald’s, Asia and Product at The Marketing Store.

Hosted by Word Whizz Deej Johnson, this interview sees Victor Caddy (Chartered Trade Mark Attorney at Wynne-Jones IP) explain what toy and game inventors should be looking to protect once they have an idea, as well as shedding light on the ways in which Brexit will change how toy companies and designers protect their IP.

A nomination committee comprised of play experts, journalists, academics, retailers, and other toy experts will determine the official TOTY 2021 finalists.

The free resource and programme will educate users on how companies evaluate inventor concepts and what it takes to succeed.

Klara’s blue caped crusader teddy bear will go on sale this Christmas at John Lewis, with 100% of the profits going directly to the NHS.

“We are on the hunt for great product and are excited to be working much more closely with the inventing community,” said Jazwares’ Michael Rinzler.

You now have until Tuesday, June 30th to get your nominations in.

Kids can send in their ‘super bear’ designs, with the winning creation going on to be sold in stores this Christmas, with profits going to the NHS.