Toys

FUSE London and Triclops star as The Apprentice takes on toys

The most recent episode of BBC One’s The Apprentice saw the candidates tasked with creating a toy, and FUSE London and Triclops Studio were on hand to help.

Style, flair and scented hair: Nir Doron and Gilad Podgor on designing Spin Master’s Candylocks dolls

We caught up with Doron and Podgor to learn more about the development process behind Candylocks, and find out what made Spin Master the perfect partner for the idea.

Thomas Dagenais-Lespérance on how Bridge, music and simplicity aided the design of Decrypto

4, 3, 1… If you’ve never felt tense saying that sequence of numbers, there’s a good chance you’ve not yet played Decrypto. We caught up with its inventor, Thomas Dagenais-Lespérance, to find out if he’s on our wavelength.

One person’s trash is another person’s treasure

Making Things’ Fi Murray looks at the benefits of sharing concepts with as wide a pool of potential partners as possible.

TinkerTini debuts the TinkerList; a comprehensive online database of inventor items

The TinkerList aims to be ‘a proud representation of a functional relationship between an entire industry and the independent inventing community’.

Jazwares acquires Wicked Cool Toys

WCT will operate as a division of Jazwares and day-to-day operations will not be impacted by the acquisition.

Carterbench’s Suzanne Robinson and Jim Keenan on the ‘Eureka!’ moment that led to UNO Flip

UNO Flip boasts double-sided cards that introduce a literal ‘dark side’ to UNO, with new action cards and tougher penalties.

Steve Reece looks at why professional toy and game inventors are so important for the toy industry

Despite having a bad first experience with the inventor community, Kids Brand Insight’s Steve Reece explores why inventors remain a vital part of the toy and game industry.

The magic of play

With a decline in children’s playtime reported, play futurist Yesim Kunter looks at the role designers have in ensuring the power of playfulness doesn’t waiver.

Mattel debuts new gender inclusive doll line, Creatable World

“Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels,” said Kim Culmone, senior vice president of Mattel Fashion Doll Design.

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