Toyish Labs readies first themed Clixo packs

Toyish Labs, Clixo, Assaf Eshet

Toyish Labs is expanding its range of Clixo toys with two themed kits.

The move marks the first time the firm has launched themed toys for its magnetic building brand.

The Mars Rover Clixo Pack boasts glow-in-the-dark all-terrain wheels, fire blasters and custom pieces allowing consumers to build rovers, motorcycle and space drones. Elsewhere, the Ocean Creatures Clixo Pack is also filled with glow-in-the-dark pieces, including fins and tentacles.

Both packs launch in October and both have been nominated for Toy of the Year awards. The Mars Rover Clixo Pack is a finalist for Creative Toy of the Year, while the Ocean Creatures Clixo Pack is in the running for Speciality Toy of the Year.

“After much tinkering and development, we are thrilled to bring two new Clixo packs to kids and adults to unlock even more creative possibilities and bring play to new heights,” said Assaf Eshet, Founder of Toyish Labs and creator of Clixo.

“Our mission with Clixo was to create a modern and inclusive toy that would empower creativity and unlock imaginations for people of all ages. We’ve heard amazing feedback since our initial launch achieving that very goal and these new packs will continue to elevate our play system and discover new and fun ways of thinking and playing.

“We are also honoured that both packs are now finalists at the Toy of the Year Awards and are excited to bring Clixo to the awards gala and the Toy Fair this year.”

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