Posted on 28th April 2025
By Billy Langsworthy

Wow! Stuff has debuted its latest ‘puppetronic’ creation – the Toothless Puppetronic by RealFX.
Launching this month, ahead of Universal Pictures’ upcoming live-action reimagining of How to Train Your Dragon, the Toothless Puppetronic boasts over 50 sound effects, responsive touch and motion sensors and Toothless’s ‘signature plasma blast of blue flame’ via a light-up smoke effect.
“This is more than just a toy, it’s an immersive, high-quality Puppetronic that captures the heart of How to Train Your Dragon,” said Dawn Lavalette, Managing Director, at WOW! Stuff.
“You’re not just playing; you’re training your very own dragon because of the innovative interactive technology! We’ve carefully crafted this beloved character to bring cinematic moments to life with stunning special effects.”
The Toothless Puppetronic by RealFX launches this month.
–
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here
More Recent News
“Bringing Stu in is a clear signal of how serious we are about becoming one of the great brand-building companies of our generation,” said Nick Mowbray, Co-Founder of ZURU.
“We knew exactly what look and feel we wanted for the model,” said Wes Talbott, Senior Design Master in the LEGO Group.
“From the game mechanics and the world-building to the artwork and illustrations, every detail has been considered to capture the magic of the original films,” said Eduardo Lima, co-founder of Studio MinaLima.
“Being a regular supplier to the famous shop has been a wonderful experience – but being in the window is a dream come true,” said Sue Lockey, Owner & Co-Founder at The Puppet Company.
“Categories and Take Cat were an absolute hit at UK Games Expo,” said Lauren Haywood-Law, Game Designer at Gibsons.
“We’ve crafted an experience that throws players right into the heart of a MrBeast challenge, full of high-pressure competition and unpredictable moments that will keep everyone on the edge of their seats,” said Ben Krenz, Global General Manager, Games at Moose Toys.