More than $1bn has been pledged to game projects on Kickstarter to date

“We don’t just ship games – we champion them,” said Rob Trounce, Trade Marketing Manager at Zatu.

“This is a tremendous opportunity for us to compete on the same level as the biggest toy companies globally,” said John Huiberts, Troy Companies group CEO.

“We are looking forward to creating thoughtful and intentional products based on the channel’s most viewed videos,” said Katy Roshannon, Senior Director of Brand Marketing at Bonkers Toys.

To start a song or activity, kids can press the heart gem, lay the DJ Furby on its back and lift its head.

“When we learned so many were already using their Squishmallows as pillows, we knew we had to dream up and disrupt the home goods category by developing a branded pillow unlike any other,” said Laura Zebersky, President and Chief Commercial Officer, Jazwares.

Mattel and Open IP are embarking on a strategic collaboration to support AI-powered products and experiences based on Mattel’s brands.