Posted on 17th February 2025
By Billy Langsworthy

Asmodee UK has detailed its ‘BrainBox in Schools’ initiative.
The project sees over 6,000 BrainBox demo packs being played across 31 UK schools.
BrainBox is a popular fun memory and observation card game, with over 8 million copies sold worldwide. The games are devised in the UK with support from teachers and educational experts.
“BrainBox is hugely popular for combining the fun of board games with learning about dinosaurs, the world or even football,” said Phil Crawford: Asmodee Brand Manager.
“This exciting initiative with Imagination Gaming gave us an incredible opportunity to work with schools to allow pupils to learn, without really realising they’re learning because ultimately in their eyes, they are just playing an amazing game.”
–
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here
More Recent News
“We’re delivering a brand that’s brave, bold and brilliantly positioned for today’s playful gift shopper,” said Courtney Wood, Founder of Bubblegum Stuff.
“Jon’s ability to craft rich, elaborate worlds with a distinct point of view makes him the ideal storyteller to bring Hot Wheels to life,” said Robbie Brenner, President of Mattel Studios and Chief Content Officer at Mattel.
“The new features will make it even easier for attendees to find their way around the show and create even more efficient schedules,” said Laura Freedman-Dagg, Head of Retail at BLE.
“We see growing demand for elegant, small-format games, and Steffen Spiele fills that niche perfectly,” said Julien Sharp, Country Manager at Asmodee US.
“The Wonder Women Awards is a reminder that our greatest strength lies in how we uplift and celebrate one another,” said Co-Chairs Nancy Molenda and Deirdre Cross.
“Fandom isn’t just emotional anymore – it’s expressive, social and powerful,” said Gary Pope, CEO and Co-Founder of Kids Industries.