Bobby Abley readies Transformers capsule collection

Bobby Abley, Transformers, Marianne James, Hasbro

British designer Bobby Abley has created a Transformers capsule collection.

Set to launch online at in the coming weeks, the Bobby Abley x TRANSFORMERS range includes ‘signature elevated sportwear, jersey essentials and tailoring in fabrications spanning embroidery and quilting to knitwear’.

“Having loved the franchise from a young age, it’s been really fun to create my own visuals inspired by the famous ‘more than meets the eye’ slogan; putting my own twist on a classic toile du jour with Transformers robots hiding out amongst landmarks from some of my favourite cities, and pop art print inspired by pop-art, comic books and Saturday morning cartoons,” said Abley.

Marianne James, Vice President, EMEA and Asia, Licensed Consumer Products at Hasbro, added: “Transformers: Rise of the Beasts takes audiences on a ‘90s globetrotting adventure filled with spectacle and thrill – Bobby Abley’s collection perfectly captures this spirit and celebrates the characters and storylines that have captivated moviegoers around the world for over 15 years.”

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