Transformers
Little People, big brands: Mattel’s Giorgio Cavalli on what makes an IP right for the Little People Collector series
“It wasn’t just a good fit, it was a perfect fit!”: Giorgio Cavalli – Senior Manager for Global Brand Marketing at Mattel/Fisher-Price – discussing giving TRANSFORMERS the Little People treatment.
As Hasbro’s TRANSFORMERS turns 40, LEGO Icons Bumblebee designer Samuel Johnson reveals his creative process
More Than Meets the Eye: LEGO designer Samuel Johnson on designing a converting Bumblebee set…
“He was always on our wish list”: Agora Models’ James Franks discusses the company’s Optimus Prime build
Agora Models CEO and Owner James Franks on what makes brands ripe for the luxury model treatment.
Transformers’ Bumblebee gets the LEGO treatment
The 950-piece model can transition between bot mode and vehicle mode, without the need for disassembly.
Mattel and Hasbro team up for Hot Wheels Transformers collection
The range debuts with Hot Wheels Transformers Optimus Prime.
Dynamite readies Transformers 40th anniversary trading card collection
The cards will showcase classic art styles from an international array of top artists, as well as artwork from the Hasbro archives.
Jada Toys to mark 40 years of Transformers with Ghostbusters mash-up vehicles
The HWR Ghostbusters Ecto-1 boasts Optimus Prime G1 graphics, while the HWR G1 Optimus Prime features Ghostbusters Ecto-1 graphics.
Irregular Choice’s TRANSFORMERS footwear to land in December
The range includes the ‘More Than Meets the Eye’ ankle boot, which boasts a removable jet wing on the side of the shoe.
Bobby Abley readies Transformers capsule collection
“Transformers: Rise of the Beasts takes audiences on a ‘90s globetrotting adventure filled with spectacle and thrill – Bobby Abley’s collection perfectly captures this spirit,” said Hasbro’s Marianne James.
LEGO teams with Hasbro to launch LEGO Transformers Optimus Prime
“It’s been a wonderful and challenging task to bring Optimus Prime to life using LEGO bricks, especially making sure that he can shift modes without disassembly,” said Senior Designer at LEGO, Joseph Patrick Kyde.