Transformers’ Bumblebee gets the LEGO treatment

The 950-piece model can transition between bot mode and vehicle mode, without the need for disassembly.

Mattel and Hasbro team up for Hot Wheels Transformers collection

The range debuts with Hot Wheels Transformers Optimus Prime.

Dynamite readies Transformers 40th anniversary trading card collection

The cards will showcase classic art styles from an international array of top artists, as well as artwork from the Hasbro archives.

Jada Toys to mark 40 years of Transformers with Ghostbusters mash-up vehicles

The HWR Ghostbusters Ecto-1 boasts Optimus Prime G1 graphics, while the HWR G1 Optimus Prime features Ghostbusters Ecto-1 graphics.

Irregular Choice’s TRANSFORMERS footwear to land in December

The range includes the ‘More Than Meets the Eye’ ankle boot, which boasts a removable jet wing on the side of the shoe.

Bobby Abley readies Transformers capsule collection

“Transformers: Rise of the Beasts takes audiences on a ‘90s globetrotting adventure filled with spectacle and thrill – Bobby Abley’s collection perfectly captures this spirit,” said Hasbro’s Marianne James.

LEGO teams with Hasbro to launch LEGO Transformers Optimus Prime

“It’s been a wonderful and challenging task to bring Optimus Prime to life using LEGO bricks, especially making sure that he can shift modes without disassembly,” said Senior Designer at LEGO, Joseph Patrick Kyde.

Where do you draw the line? Artist and illustrator Joe Allard on art, toys and collectibles

Devil Design founder Joe Allard discusses his work in two dream careers.

Hasbro teams with musician J Balvin on J Balvintron Transformers figure

The J Balvintron figure converts into cassette player and features details inspired by J Balvin, including packaging featuring his rainbow colour scheme and smiley face icon.

“Invention is the lifeblood of the industry”: Hasbro’s Jared Wade on why inventors remain crucial to the company’s ongoing success

We caught up with Jared Wade, SVP of Design & Development at Hasbro, to learn more about his start in the industry and why inventors remain as important as ever to the company.

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