Hasbro to mark 40th anniversary of The Transformers: The Movie with ‘1986 Apology Tour’ and new product launches

Hasbro is kicking off a celebration of THE TRANSFORMERS: THE MOVIE’s 40th anniversary with a year-long ‘1986 Apology Tour’.

Nodding towards the loss of Optimus Prime in the film, the tour looks to unite fans ‘to grieve, heal and reminisce together at special events and screenings’.

When it comes to product, Hasbro has a premium electronic replica of the Matrix of Leadership, as well as new Studio Series figures of Shockwave, Skywarp, Wheeljack, Kranix, Sunstreaker, Astrotrain and Snarl. These will be joined by previously revealed products inspired by Optimus Prime, Megatron, Hot Rod, Hound and Scourge.

Other partners on board to mark the anniversary include Culture Fly, Jada Toys, Monogram, ShuShu Papa, Skybound Entertainment, Super7, Threezero and Trends International.

“The Transformers: The Movie marked a defining moment for the franchise,” said Alyse D’Antuono, Vice President, Global Brand & Franchise Strategy, Action Brands at Hasbro.

“From the emotional impact of Optimus Prime’s passing to the dynamic storytelling that followed, we recognize just how powerful, and unforgettable, that moment remains. This anniversary is about honouring the legacy, thanking fans for four decades of loyalty and passion as Hasbro and our partners mark this milestone across entertainment, toys, and …More Than Meets The Eye surprises, with additional anniversary news to follow.”

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